Activate results-driven audience optimization

Partner with an award-winning team of experts who drive optimal outcomes based on your goals.

Harness results-driven audience optimization at every step of the user journey

Optimize campaigns

Drive optimal messages and offers with focused testing and replicate across multiple channels.

Enhanced creative

Leverage our team of creative specialists developing performance-driven programmatic ads to support campaigns.

Maximize spend

Optimize spend allocations and media mix with channel experts who continuously analyze your programmatic campaigns.

Drive results

Collaborate with experts to develop a multi-channel approach to find new customers and reactivate customers.

We enable you to supercharge campaigns through:


Reach your target audience with precision through our tech partnerships.


Develop lookalike audiences to amplify campaigns.


Build audiences based on intent signals.

Display inventory suite

Connected tv

Smart TV placements including Roku, Chromecast, Apple TV, and Firestick TV, as well as streaming services such as Hulu, Netflix, Paramount+, HBO, and Peacock.


Display creative across online properties.


Ads in-stream with music and podcasts via Spotify, Pandora, Stitcher and SoundCloud.

Online video

View content across mobile, tablet, and PC placement across publisher types.

Retail media

Access retail walled gardens, including Target and Walmart.

Digital out of home

Promote digitally across billboards, taxis, rideshares, elevators and gym equipment.

Technology that drives results

Independent ad server

Independent ad server enables our teams to quickly run tests and make tactical changes where it counts.

Agnostic approach

An agnostic approach allows us to work across the best technology platforms to choose the right one for the right campaign.

Unite display with affiliate and media to drive results and efficiencies across channels.


Understand audiences, messaging, and creative that performs best.


Consolidate reporting across paid media channels.


Coordinate campaign spend across platforms.


Resolve issues in one place with a responsive support team.

What our clients say

The Rakuten Advertising staff I’ve worked with has been perfect. The creation of strategies around multiple channels and being on the forefront of testing has exceeded expectations. Rakuten respected our needs while also pushing the boundaries compared to the competition.

Amato Cole
Head of Marketing, mac of all trades

Reasons to believe

We’ve received several awards for our innovative strategies and ideas:

  • Digiday Awards: Best Affiliate Marketing Platform
  • MarTech Awards: Performance Marketing Innovation
  • US Partnership Awards: Best Retail Partnership
  • US Partnership Awards: Best Health & Beauty Partnership
  • US Partnership Awards: Best Brand Engagement Campaign
  • US Partnership Awards: Best Cross Channel Strategy

Get in touch to learn more

Our programmatic display advertising experts will work with you to develop unique opportunities for your brand.