As Europe’s original CTV and streaming experts…
Rakuten TV created Rakuten TV Enterprise, a suite of products and services to simplify CTV and streaming for agencies & advertisers, content owners, telco, TV operators and publishers. Rakuten TV Enterprise connects advertisers, content and audiences, and offers advanced advertising solutions (CTVision+), the creation and syndication of FAST channels, multi-platform app development and management of their monetization.
Rakuten TV initially launched ‘Rakuten TV Enterprise Services’ to address the needs of content owners, and this was soon expanded to include telcos and TV operators.
The latest strategic move consolidates all of Rakuten TV’s business-facing capabilities, including advertising, under one unified ‘Rakuten TV Enterprise’ brand.
With an emphasis on transparency, trust, and measurability, this new advertising pillar encompasses the ‘Enterprise Ad Sales’ division and will offer a streamlined, integrated approach that redefines how advertisers engage with CTV.