Clinique & 55Haitao
Clinique increased revenue in China by 88% through livestreaming with 55Haitao
+88%
Revenue YoY (Full year)
+258%
Revenue YoY (6.18 Shopping Day)
+2,101%
Revenue YoY (Singles’ Day)
+42%
Revenue YoY (Cyber Weekend)
The Solution & Results
The Clinique and 55Haitao partnership became the first to successfully launch the powerful combination of content-plus-coupon strategy on the Rakuten affiliate network. The teams picked two popular Chinese content platforms, Douyin and Little Red Book, where they launched two new trending content initiatives to engage their audience:
Livestreaming + Coupon
Hosted on Douyin and Little Red Book with A-list influencers, the livestream highlighted some of Clinique’s exciting products and offered an exclusive coupon.
Content Seeding
Popular influencers from Douyin and Little Red Book were invited to participate and launched a series of content for Clinique in real-time.
Together, Rakuten and 55Haitao helped Clinique outperform its revenue goal and increased sales by 88% YoY.
The brand also saw 52% more orders, 275% more clicks and 135% more new customers. Additionally, the innovative strategies achieved:
+233% Livestream Views (Compared to Benchmark)
The livestream garnered 7,000 views and a 45,000 popularity score (a Douyin metric to measure livestream engagement) in the first 15 minutes. The benchmark for a successful livestream campaign is 3,000 views and a 30,000 popularity score.
+175% Content Seeding Impressions (Compared to Benchmark)
The content seeding initiative achieved a 4,000 engagement score and gained 70,000 impressions in one week. The benchmark for a successful content seeding campaign is a 3,000 engagement score and 40,000 impressions.
The partnership with Rakuten Advertising is extremely important for our campaign. We work closely with the Rakuten Advertising team daily to identify potential growth opportunities, address needs and solve issues for our audience. The team also helped communicate with Clinique team and share insights from both sides when necessary. We are grateful to have Rakuten Advertising as a strong partner in this campaign and in 55Haitao’s business.
Why Rakuten Advertising?
Global Expansion
As the leading global affiliate network, we have established relationships with over 150,000 publisher partners worldwide, like 55Haitao, that can be immediately activated to get the results brands need. Our network provides the foundation to experiment with some of the most innovative models emerging in different regions worldwide.
Innovative Technology
We deliver industry-leading technology, such as AI-driven paid placement recommendations, affiliate benchmarking and forecasting, and advanced reporting, to help you easily launch and manage your affiliate campaigns. In this case, our Linkless Code Tracking technology was used to commission publishers based on the use of exclusive codes at checkout. This allows advertisers to partner with different influencers and ambassadors and track performance holistically.
Strategic Services
Backed by an experienced full-service team, we provide award-winning strategic services that build better ad experiences for your audience. Our team of experts is here to help you outthink the competition, outperform your goals, and create affiliate programs that get your brand in front of the right people in the right way and deliver real results.