Case Study: Clinique & 55Haitao
Clinique increased revenue in China by 88% through livestreaming with 55Haitao
Revenue YoY (Full year)
Revenue YoY (6.18 Shopping Day)
Revenue YoY (Singles’ Day)
Revenue YoY (Cyber Weekend)
Clinique, a subsidiary of the Estée Lauder Companies, is one of the largest skincare and cosmetics brands, with stores in 135 countries across the globe. Clinique’s mission has always been to provide the safest, most effective formulas in simple routines that bring remarkable results.
55Haitao is a publisher that provides cashback and coupons to customers in China when they shop with international online retailers like Clinique. By combining the power of content marketing and shopping rewards, 55Haitao helps brands drive awareness and revenue at the same time – creating the perfect balance between brand and performance.
Clinique’s objective was to increase brand awareness and market share in China. To do this, Rakuten teamed up with 55Haitao and introduced Clinique to new, more complex performance strategies that would take its presence in China to a new level.
The teams were tasked with the challenging goal of increasing Clinique’s Chinese affiliate program revenue by 50% year-over-year. Additionally, the affiliate strategies used to reach the revenue goal had to be new to Clinique and trending in the market.
Why Rakuten Advertising?
As the leading global affiliate network, we have established relationships with over 150,000 publisher partners worldwide, like 55Haitao, that can be immediately activated to get the results brands need. Our network provides the foundation to experiment with some of the most innovative models emerging in different regions worldwide.
We deliver industry-leading technology, such as AI-driven paid placement recommendations, affiliate benchmarking and forecasting, and advanced reporting, to help you easily launch and manage your affiliate campaigns. In this case, our Linkless Code Tracking technology was used to commission publishers based on the use of exclusive codes at checkout. This allows advertisers to partner with different influencers and ambassadors and track performance holistically.
Backed by an experienced full-service team, we provide award-winning strategic services that build better ad experiences for your audience. Our team of experts is here to help you outthink the competition, outperform your goals, and create affiliate programs that get your brand in front of the right people in the right way and deliver real results.