Case Study: Coles Liquor Group & Cashrewards
The Perfect Pairing: Bringing affiliate to retail media
'The Perfect Pairing' campaign produced results that outperformed its targets:
Overall Sales Growth for Liquorland
WoW Dark Spirits and Soft Drinks Sales Growth for Liquorland
YoY Sales Growth for First Choice Liquor
WoW Dark Spirits and Soft Drinks Sales Growth for First Choice Liquor
About the Brands
Coles Liquor Group is one of Australia’s largest liquor retailers, with three iconic trading banners: Liquorland, First Choice Liquor and Vintage Cellars. With over 930 stores nationwide and online, they offer a wide range of wines, spirits and beers for every occasion.
Cashrewards is an Australian cashback website that rewards members for shopping through their platform. Members can earn cashback on purchases at over 2,000 retailers, including popular brands like Coles Liquor, Chemist Warehouse, Cotton On and more.
Picture yourself on a Friday evening. You’re in a supermarket and a strategically placed box of chocolate grabs your attention, prompting an impulse purchase. Now, picture a Friday evening at home, scrolling through Cashrewards’ website. A dark spirits and soft drinks cashback campaign is prominently displayed on the homepage, enticing you to click, add items to your cart and complete the checkout process—all from the comfort of your home.
This marks launch of the ‘The Perfect Pairing’ campaign. Coles Liquor wanted to boost online sales for dark spirits and soft drinks from a global beverage brand. Leveraging the creativity of the affiliate channel, Coles Liquor collaborated with Rakuten Advertising and Cashrewards to launch this campaign.