Dynamic Commissioning helps Cotton On cost effectively increase new customer sales by 25% in the first month.
Cotton On is part of Cotton On Group, Australia’s largest global retailer known for its apparel and stationery brands. The fashion retailer has over 1,500 stores in 18 countries and employs 22,000 workers across the world. Cotton On’s purpose is to make a positive difference to the lives of every customer, whether locally or on the other side of the world.
Cotton On partnered with Rakuten Advertising in 2016 to drive online sales and is now one of the network’s largest affiliate programs in the APAC region, with programs in the UK and US also. Since their first year on the network, Cotton On has seen 622% revenue growth through the affiliate channel. Cotton On’s overarching marketing goal for FY20 was to acquire new customers, to further drive revenue, whilst making programs even more cost effective. The brand wanted its mature affiliate program to contribute to this objective alongside other marketing channels. Cotton On looked to Rakuten Advertising to achieve this goal whilst increasing profitability.