ECHT moves Affiliate Marketing program to Rakuten Advertising and thrives through diverse partnerships.
19%
Uplift in Revenue
13%
Increase in AOV
1,821
Clicks
100%
New Customers
Key Strategies
To reach ECHT’s objectives, the team at Rakuten Advertising recommended the brand diversify its publisher portfolio. This enabled the retailer to capture customers at all stages of their shopping journey. ECHT was able to forge new, strategic partnerships with key partners on the network and executed the following campaigns:
Learnings
The success of ECHT’s affiliate program with Rakuten Advertising shows the effectiveness of a strategic and diverse publisher portfolio.
ECHT was able to reach its primary objective of revenue growth and efficiently harnessed the power of content, obtained new customers, and increased its AOV.