Revving up Revenue: ECHT's Move to Rakuten Advertising Yields 19% Uplift in Just 6 Months through Diverse Partnerships
19%
Uplift in Revenue
13%
Increase in AOV
1,821
Clicks
100%
New Customers
Key Strategies
To reach ECHT’s objectives, the team at Rakuten Advertising recommended the brand diversify its publisher portfolio. This would enable them to capture customers at all stages of their shopping journey. ECHT forged new, strategic partnerships with key partners on the network and executed the following campaigns:
Learnings
The success of ECHT’s affiliate program with Rakuten Advertising shows the effectiveness of a strategic and diverse publisher portfolio.
ECHT was not only able to reach its primary objective of revenue growth, but also efficiently harnessed the power of content, obtained new customers and increased its AOV.