ECHT moves Affiliate Marketing program to Rakuten Advertising and thrives through diverse partnerships.
Uplift in Revenue
Increase in AOV
ECHT is an innovative trendsetting activewear company specialising in affordable performance and leisure-based apparel. Each garment can be worn throughout the day – from the gym to brunch to the shops, without compromising on comfort, durability or style.
ECHT launched its affiliate program with Rakuten Advertising in late 2020. The brand, like any other, wanted to increase its revenue through affiliate marketing. Rakuten Advertising helped ECHT strategise and execute two campaigns, card-linked offers (CLO) and content, perfectly encompassing the entire shopping journey from discovery to purchase. Both campaigns worked hand-in-hand, enabling ECHT to extend its reach to new customers and, at the same time, drive revenue growth.
As an up-and-coming activewear retailer, ECHT placed a strong emphasis on driving incremental sales. The brand’s primary objective was to increase revenue as compared to its previous affiliate network. However, as the strategy evolved ECHT also challenged the team at Rakuten Advertising to acquire new customers and increase the average order value (AOV) whilst boosting brand awareness in multiple markets such as Australia, UK and the US.
To reach ECHT’s objectives, the team at Rakuten Advertising recommended the brand diversify its publisher portfolio. This enabled the retailer to capture customers at all stages of their shopping journey. ECHT was able to forge new, strategic partnerships with key partners on the network and executed the following campaigns:
The success of ECHT’s affiliate program with Rakuten Advertising shows the effectiveness of a strategic and diverse publisher portfolio.
ECHT was able to reach its primary objective of revenue growth and efficiently harnessed the power of content, obtained new customers, and increased its AOV.