Revving up Revenue: ECHT's Move to Rakuten Advertising Yields 19% Uplift in Just 6 Months through Diverse Partnerships
Uplift in Revenue
Increase in AOV
ECHT is an innovative trendsetting activewear company specialising in affordable performance and leisure-based apparel. Each garment can be worn throughout the day – from the gym to brunch to the shops, without compromising on comfort, durability or style.
In late 2020, ECHT was on a mission to boost its revenue through affiliate marketing. It teamed up with Rakuten Advertising and developed two game-changing campaigns that accelerated growth. First, it launched card-linked offers (CLO), which was the perfect way to reach customers at every step of their shopping journeys. Then, it incorporated content marketing into the mix, creating a seamless shopping experience that left customers wanting more. Thanks to this winning combination, ECHT was able to expand its reach, attract new customers, and power revenue growth.
For ECHT, boosting incrementality was an essential part of marketing success. The brand’s primary objective was to increase revenue as compared to its previous affiliate network. However, as the strategy evolved ECHT also challenged the team at Rakuten Advertising to acquire new customers and increase the average order value (AOV) whilst boosting brand awareness in multiple markets such as Australia, UK and the US.
To reach ECHT’s objectives, the team at Rakuten Advertising recommended the brand diversify its publisher portfolio. This would enable them to capture customers at all stages of their shopping journey. ECHT forged new, strategic partnerships with key partners on the network and executed the following campaigns:
The success of ECHT’s affiliate program with Rakuten Advertising shows the effectiveness of a strategic and diverse publisher portfolio.
ECHT was not only able to reach its primary objective of revenue growth, but also efficiently harnessed the power of content, obtained new customers and increased its AOV.