Case Studies

Kissed Earth

Massive growth in affiliate and beyond

The Results

With the right partnerships and innovative tools, Kissed Earth outperformed and outdelievered amazing results.

+9%

in conversion rate YoY

1/3

of orders are from new customers

+16%

in sales YoYs

About the Brand

Founded in Australia in 2019, Kissed Earth has rapidly become a trusted name in health and wellness globally. With an award-winning team carefully crafts every item in the product line to combine nature’s healing power with nutritional science, Kissed Earth sets itself apart with a commitment to purity and excellence as it empowers individuals on their unique wellness journey.

The Story

After months of stagnating performance with its current affiliate provider, Kissed Earth came to Rakuten Advertising to explore the potential of affiliate marketing. In addition to seeking sales growth and uncovering new targets, Kissed Earth was also looking for a strategic partnership with an intuitive dashboard to help scale its efforts and keep up with accelerated growth.

The Rakuten Advertising Solution

The decision to move to Rakuten Advertising was a simple one. The affiliate marketing strategy was better aligned with Kissed Earth’s goals, and the migration was also fuss-free.

Seamless Migration, Easy Discovery

Not only was the migration from the existing provider to Rakuten Advertising an easy process, but Kissed Earth also discovered and onboarded 100+ new partners from the diverse Rakuten Advertising network in addition to keeping its existing partners, significantly increasing its conversion rate YoY.

Easy to Use Insights & Analytics Portal

Kissed Earth found that the Rakuten Advertising platform was easier to use and more insightful than the previous provider. Through the Insights & Analytics Portal, the team were able to uncover existing and forecasted partner-level performance. Kissed Earth used tools on Rakuten Advertising to save time, visualise its success, and quickly reach new customers with ease.

Dedicated Support Strategists

Dedicated account managers took the time to build an understanding of Kissed Earth’s goals. The Rakuten Advertising team brought new partnership opportunities to each weekly check-in that could drive strategic performance while protecting the brand and pricing image. They also identified partners onboarded by the previous network that didn’t align with Kissed Earth’s long-term strategy, improving sales and conversion rates.

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