Case Study: Microsoft & Lowkey Discord
Microsoft buffs affiliate program with Lowkey Discord
Above Revenue Goal
Above Traffic Goal
In Australia, gaming consoles became scarce in 2021 due to logistical challenges. Many even ended up on third-party marketplaces for more than the retail price. When Microsoft asked Rakuten Advertising to help improve the shopping experience and drive sales for the new XBOX console, the team struck up a partnership with Lowkey Discord.
Lowkey Discord is a community of 2,600 avid gamers and sneakerheads across Australia. Based on a social-audio platform Discord, the group leader uses innovative techniques to find highly sought-after consoles, sneakers and other in-demand items for his loyal community. Each group member pays an annual fee which allows them to be notified when hard-to-find products from the official retailer’s online store becomes available. Then, they can make a purchase via an affiliate link.
Microsoft faced stock shortage issues and many XBOX consoles were sold on third-party marketplaces for nearly double the retail price. This became a less-than-ideal shopping experience for Microsoft’s loyal customers, which prompted Rakuten to partner Microsoft with Lowkey.
Rakuten was tasked with helping Microsoft improve its XBOX purchase experience and launching Lowkey as the first-of-its-kind publisher model in Australia. The team was to direct 10,000 customers to the XBOX product page and drive sales through the Lowkey.
Why Rakuten Advertising?
Putting Customer Experience First
At Rakuten Advertising, we understand that driving revenue comes hand-in-hand with great customer experience. Whether it’s multi-faceted strategies or simple affiliate links, we can create a seamless purchase experience by connecting the right customer with the right product.
Outthinking the Competition
The Rakuten Advertising team always looks for new technology and innovation to develop simple, effective solutions to meet your goals. We are experts in pinpointing potential publishers and finding ways to reach your audiences and drive revenue. Our team will encourage you to step outside your comfort zone, make data-led decisions and try new strategies.
Rakuten Advertising made it easy for Microsoft to partner with Lowkey Discord and many other publishers. Microsoft simply produced an affiliate link to launch the partnership, making the process swift and simple.