Case Studies

MyAmexShopping, ShinhanCard x Harvey Nichols

Harvey Nichols Boosts South Korean Sales 400x with Rakuten Advertising, MyAmexShopping & ShinhanCard

About MyAmexShopping

Publisher Model: Loyalty & Card-Linked Offers MyAmexShopping is the one of the preferred rewards portals for global luxury retailers. The site partners with local banks in many markets around the world, enabling its American Express cardholders to sync their cards and access exclusive offers. With the help of PerformID, a full service, loyalty solution provider for banks and finance partner, MyAmexShopping has become one of the fastest growing publishers on the Rakuten Advertising Affiliate Network.

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About ShinhanCard

ShinhanCard is the largest card issuer in South Korea with over 13 million active cardholders, 4 million of which hold American Express cards.

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About Harvey Nichols

Harvey Nichols is an internationally renowned UK-based luxury brand. The retailer provides consumers with high-end fashion collections and beauty products for men and women.

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Partnership Overview

Brands often struggle to expand into markets where Google is not the primary search engine. Marketing channels that work well in the brand’s home country may be ineffective in another because they are culturally or linguistically irrelevant. .

MyAmexShopping offers a portal for retailers to reach into such markets through local banks. Harvey Nichols partnered with MyAmexShopping to increase its customer base in South Korea, a region where Google has limited market share. For this program, Shinhan Bank was the lead credit partner, leveraging the reach and popularity of the Shinhan Card.

Partnership Objective

The partnership aimed to increase sales and basket size for Harvey Nichols through promotional activity via MyAmexShopping and ShinhanCard, using a full spectrum of local marketing channels. It was also designed to build Harvey Nichols brand awareness and recognition in Korea..

Strategy

Given the importance of the initiative, MyAmexShopping and ShinhanCard drew great consumer attention by making Harvey Nichols their “Merchant of the Month” in February, 2021. To stimulate demand, they created a broad range of special marketing tools:

Higher commission rate for the “Merchant of the Month” promotion

Dedicated landing page on ShinhanCard.com

Solus eDM to all MyAmexShopping user base

Homepage takeover on MyAmexShopping.com

Advertising banners across MyAmexShopping.com

Search initiative with Naver, the largest search engine in Korea

Multiple collaborations with top Korean influencers to create “community posts” in Naver forums

Results

Harvey Nichols saw remarkable growth through the partnership.. The promotion delivered outstanding month-over-month results (February 2021 vs January 2021):

4,093% Total Sales Grew
319% Average Basket Size: increased
178% Site Traffic Grew
200% New Customer Count Advanced
18 Influencers Made 18 Postings, Generating 30,000 Views in Naver Forums

Key Learnings

MyAmexShopping’s “Merchant of the Month” promotion gave Harvey Nichols entry into a diverse range of local Korean marketing channels, publications and influencers.
The “Merchant of the Month” promotion not only produced results, but also generated nationwide excitement. Millions of Korean customers were introduced to the brand ,creating a foundation for ongoing sales success.

Get Involved

Take control of your advertising strategy and participate in the highly coveted “Merchant of the Month” promotion with MyAmexShopping and ShinhanCard through PerformID on the Rakuten Advertising Affiliate Network. Limited spots are available, so be sure and lock in your slot early.

PerformID (MyAmexShopping.com) has introduced a revolutionary way of working, bringing data and attribution together is a game changer for the card-linking industry. The ability to reward customers and track the performance is a must for retailers so I can see this proposition gaining much attraction and growing immensely. Our experience with PerformID and MyAmexShopping.com has been fantastic from beginning to end and we are thrilled to continue working together.

Carolina Paradas
Global Senior Affiliates & Card-Linked Offers Manager, Harvey Nichols