About MyAmexShopping
Publisher Model: Loyalty & Card-Linked Offers MyAmexShopping is the one of the preferred rewards portals for global luxury retailers. The site partners with local banks in many markets around the world, enabling its American Express cardholders to sync their cards and access exclusive offers. With the help of PerformID, a full service, loyalty solution provider for banks and finance partner, MyAmexShopping has become one of the fastest growing publishers on the Rakuten Advertising Affiliate Network.
About ShinhanCard
ShinhanCard is the largest card issuer in South Korea with over 13 million active cardholders, 4 million of which hold American Express cards.
About Harvey Nichols
Harvey Nichols is an internationally renowned UK-based luxury brand. The retailer provides consumers with high-end fashion collections and beauty products for men and women.
Partnership Overview
Brands often struggle to expand into markets where Google is not the primary search engine. Marketing channels that work well in the brand’s home country may be ineffective in another because they are culturally or linguistically irrelevant. .
MyAmexShopping offers a portal for retailers to reach into such markets through local banks. Harvey Nichols partnered with MyAmexShopping to increase its customer base in South Korea, a region where Google has limited market share. For this program, Shinhan Bank was the lead credit partner, leveraging the reach and popularity of the Shinhan Card.
Partnership Objective
The partnership aimed to increase sales and basket size for Harvey Nichols through promotional activity via MyAmexShopping and ShinhanCard, using a full spectrum of local marketing channels. It was also designed to build Harvey Nichols brand awareness and recognition in Korea..
Results
Harvey Nichols saw remarkable growth through the partnership.. The promotion delivered outstanding month-over-month results (February 2021 vs January 2021):
4,093%
Total Sales Grew
319%
Average Basket Size: increased
178%
Site Traffic Grew
200%
New Customer Count Advanced
18
Influencers Made 18 Postings, Generating 30,000 Views in Naver Forums
Key Learnings
MyAmexShopping’s “Merchant of the Month” promotion gave Harvey Nichols entry into a diverse range of local Korean marketing channels, publications and influencers.
The “Merchant of the Month” promotion not only produced results, but also generated nationwide excitement. Millions of Korean customers were introduced to the brand ,creating a foundation for ongoing sales success.
Get Involved
Take control of your advertising strategy and participate in the highly coveted “Merchant of the Month” promotion with MyAmexShopping and ShinhanCard through PerformID on the Rakuten Advertising Affiliate Network. Limited spots are available, so be sure and lock in your slot early.
Contact us today and take your advertising game to the next level with MyAmexShopping!