MyAmexShopping helped Harvey Nichols boost sales in South Korea by 400x in one month through Shinhancard.
+4,093%
Sales
+319%
Basket Size
+178%
Site Traffic
+200%
New Customers
About MyAmexShopping
MyAmexShopping is the one of the preferred rewards portals for global luxury retailers. The site partners with local banks in many markets around the world, enabling its American Express cardholders to sync their cards and access exclusive offers.
About ShinhanCard
ShinhanCard is the largest card issuer in South Korea with over 13 million active cardholders, 4 million of which hold American Express cards.
About Harvey Nichols
Harvey Nichols is an internationally renowned UK-based luxury brand. The retailer provides consumers with high-end fashion collections and beauty products for men and women.
Partnership Overview
Brands often struggle to expand into markets where Google is not the primary search engine. Marketing channels that have previously proven successful in the brand’s local market may be ineffective, both culturally and linguistically, in another.
MyAmexShopping aims to provide a portal for retailers to reach such markets through local banks. Harvey Nichols partnered with MyAmexShopping to increase its customer base in South Korea, a region where Google only has less than a third market penetration. In this instance, the local bank chosen was Shinhan Bank, Korea’s largest bank, through its ShinhanCard program.
The Goal
The aim of the partnership was to increase customer exposure on a performance basis for Harvey Nichols – namely sales and basket size. This was to be achieved through promotional activity via MyAmexShopping and ShinhanCard including the full spectrum of local marketing channels.
Additionally, this partnership will focus on building a positive brand reputation and recognition for Harvey Nichols in Korea as it has successfully done in its home countries.
Key Learnings
MyAmexShopping’s “Merchant of the Month” promotion allowed Harvey Nichols to access local Korean marketing channels, publications and influencers for a full calendar month. The “Merchant of the Month” promotion generated nationwide excitement brought about by this program. This provided an opportunity for customers to access offers beyond the promotion.
Get Involved
Advertisers on the Rakuten Advertising Affiliate Network can participate in the “Merchant of the Month” promotion with MyAmexShopping and ShinhanCard through PerformID, subject to approval and availability. Places for this promotion are limited. It is recommended to book a few months in advance.
If you would like to get involved, please reach out to your Rakuten Advertising representative or contact us today to discuss your next partnership with MyAmexShopping.