Travelling in Style with ShopBack Philippines
Rakuten Advertising and ShopBack created a dynamic strategy to drive growth and exceed expectations for a global activewear giant. Using new and innovative tactics, the teams outperformed expectations with the following results:
YoY increase in revenue over a 6-day activation in October 2022, 100% above the set target
Sales increase during the non-peak period of Q1 2023, outperforming the agreed KPI by 74%
of all new customers between the 3rd to 5th of May 2023 were referred by ShopBack Challenges
About the Brand
Founded in 2014, the ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payment platform, serving over 40 million shoppers across ten markets. In 2015, ShopBack expanded to the Philippines to power delightful shopping experiences and cost-effective affiliate marketing services for Filipino members, merchants, and brands.
Rakuten Advertising partnered a global activewear brand with ShopBack Philippines to launch a ‘Travelling in Style’ campaign. After the Rakuten team dug into the data, they discovered that ShopBack users are more likely to purchase fashion products after they’ve made travel plans. The team employed various strategies that ShopBack has to offer, including newsletter promotion, influencers and promoting deals alongside travel campaigns.
But wait, there’s more. The team leveraged ShopBack Challenges, enticing new shoppers to convert through gamification. The teams ensured smooth execution by promoting the brand outside key retail dates and promoting products during payday. The partnership went beyond simply offering cashback. It used all marketing channels, including paid social, search ads and TikTok influencers.