Soreto brings word-of-mouth to the Rakuten Advertising Affiliate Network, helping Forever New boost conversion rate and AOV.
+49%
Peak Conversion Rate Through Soreto (June 2021)
+11%
Conversion Rate (Lightbox campaign)
+69%
Conversion Rate (CRM campaign)
+18%
Conversion Rate (CRM Campaign)
+41%
AOV (CRM Campaign)
About Soreto
Soreto is a referral marketing and social sharing technology that leverages the power of a brand’s existing customers to acquire new ones. Soreto brings word-of-mouth into digital marketing and builds influence after purchase – a part of the funnel that is often forgotten. This trackable and scalable marketing tool can be used to build customer loyalty and reach new audiences effectively.
About Forever New
Forever New is an Australian fashion brand known for its effortlessly wearable and timeless collections that celebrate modern femininity. Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing, giving customers the confidence to feel beautiful in every moment.
The Partnership Story
Some of the greatest innovations in affiliate marketing come from publishers like Soreto. Forever New utilised Soreto’s innovative referral technology through Rakuten Advertising to acquire more customers in a trackable and scalable way while building loyalty among its existing customer base.
The Goal
Soreto’s objective was to help Forever New launch two referral campaigns. The site-wide campaign was to increase conversion rate by 10%, share rate by 10% and average order value (AOV) by 20%. The Curve campaign, targeted at Curve collection buyers, was to boost conversion rate by 15%, AOV by 10% and achieve benchmark share rate.
Key Strategies
A study conducted by Nielsen shows that customers are four times more likely to purchase a product when recommended by a friend. Soreto’s referral technology brings word-of-mouth to digital marketing through its innovative solutions.
Learnings
Innovations by publishers like Soreto are central to increasing the strategic value of the affiliate channel, and Forever New’s successful campaigns are a testament to the performance Rakuten Advertising and Soreto can bring to a brand’s affiliate program.
The concept of sharing coupon codes with friends acts as a conversation starter. It enables customers to become advocates and encourage their friends to make a purchase. This community-led component forms the crux of both Lightbox and CRM solutions, allowing Forever New to organically become part of its customers’ friendship circle.