Soreto brings word-of-mouth to the Rakuten Advertising Affiliate Network, helping Forever New boost conversion rate and AOV.
+49%
Peak Conversion Rate Through Soreto (June 2021)
+11%
Conversion Rate (Lightbox campaign)
+69%
Conversion Rate (CRM campaign)
+18%
Conversion Rate (CRM Campaign)
+41%
AOV (CRM Campaign)
Key Strategies
A study conducted by Nielsen shows that customers are four times more likely to purchase a product when recommended by a friend. Soreto’s referral technology brings word-of-mouth to digital marketing through its innovative solutions.
Learnings
Innovations by publishers like Soreto are central to increasing the strategic value of the affiliate channel, and Forever New’s successful campaigns are a testament to the performance Rakuten Advertising and Soreto can bring to a brand’s affiliate program.
The concept of sharing coupon codes with friends acts as a conversation starter. It enables customers to become advocates and encourage their friends to make a purchase. This community-led component forms the crux of both Lightbox and CRM solutions, allowing Forever New to organically become part of its customers’ friendship circle.