Soreto Boosts Forever New's Conversion Rate and AOV with Word-of-Mouthvia Rakuten Advertising
+49%
Peak Conversion Rate Through Soreto (June 2021)
+11%
Conversion Rate (Lightbox Campaign)
+69%
AOV (Lightbox Campaign)
+18%
Conversion Rate (CRM Campaign)
+41%
AOV (CRM Campaign)
Key Strategies
A study conducted by Nielsen showed that customers were four times more likely to purchase a product when recommended by a friend. The innovative Soreto referral technology brought the power of word-of-mouth marketing to digital:
Learnings
Innovative technology from publishers like Soreto elevate the strategic value of the affiliate channel. Forever New’s successful campaigns prove the value Rakuten Advertising and Soreto can bring to a brand’s affiliate program.
Sharing coupon codes with friends starts organic peer-to-peer conversations that stimulate interest in brands. Customers become advocates and encourage their friends to make purchases. This community-led component forms the crux of both Lightbox and CRM solutions, allowing Forever New to become part of its customers’ friendship circles.