Soreto brings word-of-mouth to the Rakuten Advertising Affiliate Network, helping Forever New boost conversion rate and AOV.
Soreto is a referral marketing and social sharing technology that leverages the power of a brand’s existing customers to acquire new ones. Soreto brings word-of-mouth into digital marketing and builds influence after purchase – a part of the funnel that is often forgotten. This trackable and scalable marketing tool can be used to build customer loyalty and reach new audiences effectively.
About Forever New
Forever New is an Australian fashion brand known for its effortlessly wearable and timeless collections that celebrate modern femininity. Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing, giving customers the confidence to feel beautiful in every moment.
The Partnership Story
Some of the greatest innovations in affiliate marketing come from publishers like Soreto. Forever New utilised Soreto’s innovative referral technology through Rakuten Advertising to acquire more customers in a trackable and scalable way while building loyalty among its existing customer base.
Soreto’s objective was to help Forever New launch two referral campaigns. The site-wide campaign was to increase conversion rate by 10%, share rate by 10% and average order value (AOV) by 20%. The Curve campaign, targeted at Curve collection buyers, was to boost conversion rate by 15%, AOV by 10% and achieve benchmark share rate.
A study conducted by Nielsen shows that customers are four times more likely to purchase a product when recommended by a friend. Soreto’s referral technology brings word-of-mouth to digital marketing through its innovative solutions.
Soreto’s Lightbox solution is a pop-up that appears after a customer has completed a transaction. It invites existing customers to recommend the brand to their friends, and by doing so, both parties can access a unique code providing a discount for their next purchase.
Soreto’s CRM solution provides brands with an opportunity to share the referral campaign via other channels, such as email, through a bespoke landing page. This campaign ran at the same time as the Lightbox campaign.
Through Rakuten Advertising, Soreto helped Forever New achieve a peak conversion rate of 49% above its goal in June 2021 for both referral campaigns, which is 24% higher than the program average.
Site-wide Lightbox Campaign
Soreto helped Forever New increased its share rate and conversion rate by 30% and 11%, respectively, and boosted AOV by 69% site-wide.
Curve CRM Campaign
Forever New also achieved benchmark share rate, uplifted conversion rate and AOV by 18% and 41%, respectively, through its Curve campaign.
Innovations by publishers like Soreto are central to increasing the strategic value of the affiliate channel, and Forever New’s successful campaigns are a testament to the performance Rakuten Advertising and Soreto can bring to a brand’s affiliate program.
The concept of sharing coupon codes with friends acts as a conversation starter. It enables customers to become advocates and encourage their friends to make a purchase. This community-led component forms the crux of both Lightbox and CRM solutions, allowing Forever New to organically become part of its customers’ friendship circle.