Soreto Boosts Forever New's Conversion Rate and AOV with Word-of-Mouthvia Rakuten Advertising
+49%
Peak Conversion Rate Through Soreto (June 2021)
+11%
Conversion Rate (Lightbox Campaign)
+69%
AOV (Lightbox Campaign)
+18%
Conversion Rate (CRM Campaign)
+41%
AOV (CRM Campaign)
About Soreto
Soreto is a referral marketing and social sharing technology that leverages the power of a brand’s existing customers to acquire new ones. Soreto brings word-of-mouth into digital marketing and builds influence after purchase – a part of the funnel that is often forgotten. This trackable and scalable marketing tool can be used to effectively build customer loyalty and reach new audiences.
About Forever New
Forever New is an Australian fashion brand known for its effortlessly wearable and timeless collections that celebrate modern femininity. Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing, giving customers the confidence to feel beautiful in every moment.
The Story
In affiliate marketing, unique publishers are bringing game-changing technology to brands every day. Rakuten Advertising partner Soreto offered a unique referral solution that helped Forever New revolutionise its customer acquisition strategy.
Thanks to Soreto, Forever New was able to reach a wider audience in a trackable and scalable way, all while building even stronger loyalty among their existing customers.
The Goal
Soreto helped Forever New launch two referral campaigns to achieve their objectives. A site-wide campaign was designed to increase conversion rate by 10%, share rate by 10%, and average order value (AOV) by 20%. The Curve campaign, targeted at Curve collection buyers, was crafted to boost conversion rate by 15%, AOV by 10%, and achieve benchmark share rate.
Key Strategies
A study conducted by Nielsen showed that customers were four times more likely to purchase a product when recommended by a friend. The innovative Soreto referral technology brought the power of word-of-mouth marketing to digital:
Learnings
Innovative technology from publishers like Soreto elevate the strategic value of the affiliate channel. Forever New’s successful campaigns prove the value Rakuten Advertising and Soreto can bring to a brand’s affiliate program.
Sharing coupon codes with friends starts organic peer-to-peer conversations that stimulate interest in brands. Customers become advocates and encourage their friends to make purchases. This community-led component forms the crux of both Lightbox and CRM solutions, allowing Forever New to become part of its customers’ friendship circles.