Case Studies:

Soreto &
Forever New

About Soreto

Soreto is a referral marketing and social sharing technology that leverages the power of a brand’s existing customers to acquire new ones. Soreto brings word-of-mouth into digital marketing and builds influence after purchase – a part of the funnel that is often forgotten. This trackable and scalable marketing tool can be used to build customer loyalty and reach new audiences effectively. 

 

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About Forever New

Forever New is an Australian fashion brand known for its effortlessly wearable and timeless collections that celebrate modern femininity. Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing, giving customers the confidence to feel beautiful in every moment.

 

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The Partnership Story

Some of the greatest innovations in affiliate marketing come from publishers like Soreto. Forever New utilised Soreto’s innovative referral technology through Rakuten Advertising to acquire more customers in a trackable and scalable way while building loyalty among its existing customer base.

The Goal

Soreto’s objective was to help Forever New launch two referral campaigns. The site-wide campaign was to increase conversion rate by 10%, share rate by 10% and average order value (AOV) by 20%. The Curve campaign, targeted at Curve collection buyers, was to boost conversion rate by 15%, AOV by 10% and achieve benchmark share rate.

Key Strategies

A study conducted by Nielsen shows that customers are four times more likely to purchase a product when recommended by a friend. Soreto’s referral technology brings word-of-mouth to digital marketing through its innovative solutions.

Results

Through Rakuten Advertising, Soreto helped Forever New achieve a peak conversion rate of 49% above its goal in June 2021 for both referral campaigns, which is 24% higher than the program average.

Site-wide Lightbox Campaign

Soreto helped Forever New increased its share rate and conversion rate by 30% and 11%, respectively, and boosted AOV by 69% site-wide.

Curve CRM Campaign

Forever New also achieved benchmark share rate, uplifted conversion rate and AOV by 18% and 41%, respectively, through its Curve campaign.

Learnings

Innovations by publishers like Soreto are central to increasing the strategic value of the affiliate channel, and Forever New’s successful campaigns are a testament to the performance Rakuten Advertising and Soreto can bring to a brand’s affiliate program.


The concept of sharing coupon codes with friends acts as a conversation starter. It enables customers to become advocates and encourage their friends to make a purchase. This community-led component forms the crux of both Lightbox and CRM solutions, allowing Forever New to organically become part of its customers’ friendship circle.

 

“Forever New started working with Soreto focusing on their smallest markets after being approached by an account manager from Rakuten Advertising. After seeing the potential, the brand was keen on testing the strategy for its main market, Australia. The Forever New team listened to our recommendation and with this flexibility, we were able to increase the conversion rate month-over-month, turning the referral campaign into a big asset for the brand. These results are a testament to the hard work and dedication between three parties – Forever New, Soreto and Rakuten Advertising – and all teams have been incredibly supportive at all times.”
Nicole Clapauch Froes
International Partnerships Manager, Soreto