Case Study: TRENDii & Cotton On
Taking on affiliate and content with AI
Cotton On successfully engaged inspired, ready-to-buy customers and drove more traffic to its website through the Rakuten Advertising team’s expertise and TRENDii’s innovative technology.
Quarter-Over-Quarter Increase in Clicks from TRENDii Ads
Return on Ad Spend vs Other Fashion Retailers Partnered With TRENDii
About the Brands
TRENDii is a contextual advertising platform that matches image and video content with highly relevant products, creating automatic shopping experiences that win consumer attention. For brands, this means their products are automatically seen in the context of the content on premium publications.
Cotton On is a popular Australian clothing retailer that offers a wide range of affordable and stylish clothing, shoes, and accessories for men, women and children.
Say goodbye to tedious searches and hello to instant inspiration. Cotton On wanted to reach inspired, ready-to-buy customers, and TRENDii was there to deliver, fast. Leveraging learnings from TRENDii’s Contextual Advertising and Recommendation AI technology, the team of experts at Rakuten Advertising helped Cotton On connect with new audiences on premium publications, particularly those who are browsing through fashion content with similar products. With a goal of increasing site traffic, the teams harnessed the power of AI learning and manual optimisations to deliver results that outperform.
The Rakuten Advertising Solution
Having good technology is great, but it’s the people, the human experience and the decision-making that makes a campaign successful.
Rakuten used performance data combined with TRENDii’s AI capabilities to make informed, data-driven optimisations. The team identified top-performing publications for Cotton On, directed budget towards them and drove a significant number of inspired audiences to Cotton On’s site.
In a time where customers dislike intrusive ads that disrupt their online experience, the key to successful advertising lies in leveraging unobtrusive marketing technologies. TRENDii automatically delivers targeted ads that are seamlessly integrated into individuals’ browsing activities. This delicate balance ensures that Cotton On’s messages resonate with its audience, while respecting their desire for uninterrupted engagement.
It only takes TRENDii a few days to go live with a brand. Using existing Rakuten product feeds for Cotton On, the integration process was simple and effortless. Rakuten and TRENDii were able to quickly match ads to inspirational content with no creative required. Cotton On was able to start delivering results from day one.
TRENDii brings a higher level of validation for existing product feeds with its ability to pinpoint errors at speed, such as out-of-stock or no product images, improving the quality and up time of feeds all around. This helps the Rakuten team identify and rectify any feed issues for Cotton On in a timely manner.