Connecting in the Moment Guide

Connecting in the Moment: A Guide to Key “Moments” and How Brands Can Use Them

This guide explores the concept of media ‘Moments’ and how they can be used to improve the impact and effectiveness of campaigns.

A Moment is defined as what people do throughout their days and evenings. Smart consideration of the audience’s Moment can reduce wasted ad spend.

Download the guide to learn:

  • How to define a Moment
  • Why these Moments matter in your advertising strategy
  • The psychology of a Moment
  • How to find the right Moment via Rakuten Advertising’s unique media platforms