Connecting in the Moment: A Guide to Key “Moments” and How Brands Can Use Them

This guide explores the concept of media “Moments” and how they can be used to improve the impact and effectiveness of advertising campaigns. Key Moments occur throughout the everyday as people talk, watch, chat, read, and shop.

Smart consideration of the audience’s Moment can increase the connection between consumer and brand, and reduce wasted ad spend. Download the guide to learn:

• How to define a Moment
• Why these Moments matter
• The psychology of a Moment
• How to find the right Moment via Rakuten Advertising’s unique media platforms