A 5-Stage Blueprint for High-Performance Affiliate for Advertisers
A 5-stage Blueprint for High-performance Affiliate for Advertisers
The affiliate marketing industry is moving away from being a last-click, conversion only channel, to one of strategic value that drives incrementality for advertisers. In fact, Rakuten Advertising data shows sales driven by the channel have a 15% higher AOV.
The 5-stage blueprint delivers a straightforward process to designing high-performance affiliate marketing programs that find, engage and convert new customers, drive incremental revenue and build loyalty:
- Align Affiliate KPIs to Business Objectives
- Make the Best Use of the Available Data
- Align Affiliate Strategies to the Customer Journey and Brand Positioning
- Integrate Existing and Emerging Affiliate Models
- Analyse, Learn, Test, Optimise and Prove
The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC) – experts from the affiliate marketing industry around the world. Insights from leading advertisers and publishers including Harvey Nichols, Microsoft, Reward, Beyond China, RetailMeNot and others, form the foundation of this guide.