Case Studies:

Cotton On & Accelerate


The Cotton On Group is Australia’s largest global retailer. In 1991 they opened their first store in Geelong, Australia and have since taken their Aussie spirit to the globe, expanding to 1400 stores, 8 brands and 20+ countries.

The multichannel retailer partnered with Rakuten Advertising to leverage our affiliate marketing network to grow brand awareness and drive sales in the US. Using our fully managed Accelerate program, Cotton On trusted Rakuten Advertising’s expert account management team to optimize their campaign from start to finish, leveraging performance data to make quicker decisions which ultimately delivered stronger year over year sales growth.

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