Case Studies

Dyson

Leveraging influencer marketing

The Results

Together, we outperformed original campaign expectations, boosting brand awareness and driving traffic to Dyson.com just in time for their peak selling period for Airstrait, including:

3.15%

engagement rate

+12M

views on Instagram Reels

pieces of influencer-created content

+390K

impressions

Additionally, our partnership included the creation of Dyson-owned content, which allowed the team to reuse previously created influencer content in their evergreen strategy driving more efficiency and longevity for the campaign.

About the Brand

Dyson, a pioneering technology company, is known for revolutionizing industries with innovative designs and cutting-edge products. With a customer-first approach, Dyson delivers high-quality, durable, and efficient products that have transformed daily routines and improved lives across the globe.

The Story

Dyson wanted to drive incremental reach and awareness for Airstrait, an innovative wet-to-dry straightener, ahead of 2023’s Q4 peak holiday shopping. They also wanted to test new influencer marketing strategies to message untapped audiences and generate incremental, yet highly substantial, traffic to their website.

The Rakuten Advertising Solution

The Dyson team partnered with Rakuten Advertising for guidance on achieving their KPIs and campaign objectives for their new Airstrait product. We developed a content strategy and found unique influencer partners to drive traffic to the Dyson website. We focused on:

Expertise

Our teams have the knowledge and background to run a successful influencer marketing campaign, from start to finish. We’re here to ensure influencer strategies stay competitive and keep delivering positive results.

Streamlined Processes

The influencer team communicated regularly with the Dyson team, enabling a real-time look into the campaign and influencer performance. Through our technology, the Dyson team could share batches of creators with important stakeholders, check on affiliate links, and track top-performing influencers.

Quality Content

Our integrated influencer partnerships allowed Dyson to source a diverse set of creators who provided the brand with high-quality curated content that could be used both promotionally, and organically.

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