Boosting revenue through US expansion
US revenue growth YoY
share of orders shipped to the US (+3% YoY)
increase in share of US revenue YoY
increase in traffic from the US YoY
About the Brand
Soho Home is the homewares extension of Soho House members’ clubs. It launched in 2016 and, ever since, it’s been paving the way in the interiors industry with a covetable collection of furniture, tableware, accessories, lighting, home fragrance, and textiles.
Rakuten Advertising has been by Soho Home’s side right from the start, along with its sibling brand, Cowshed, which joined the network in 2011.
Soho House is rapidly growing within the United States and is now home to some of its best-performing member clubs. The natural next step was to expand its UK-famed homeware collection to America. Soho Home turned to Rakuten Advertising to leverage its deep-rooted expertise in the region and the low-risk nature of the affiliate channel to make the leap.
Ambitious growth objectives were set:
- Supercharge the share of orders shipped to the US from 12% to 15% YoY
- Achieve a 100% increase in US revenue YoY
- Drive brand awareness in the US market by growing traffic by 100% across key target states