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The Power of Context: Advertising Beyond Data

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Learn Why CTV and Messaging Are the Future of Contextual Targeting

Consumer habits are changing as advertising goes cookieless. Contextual targeting is now one of the best ways to reach a focused, high-intent audience. Serving ads through curated CTV placements or via relevant messaging platforms allows brands to control when and where they are engaging their audience.

The latest research from Rakuten Advertising reveals that more than 40% of global viewers prefer watching streaming services instead of traditional TV.

Audience targeting using strictly data is no longer enough—it’s time to put ad content in context. Read our new report to learn about the trends we’re seeing in global CTV and messaging apps and what brands need to know to reach the right audience at the right time.