Case Studies

Faherty

Driving affiliate growth with sustainability

The Results

With the help of Rakuten Advertising, Faherty leveraged their unique brand voice, a network of winning partners and proven affiliate technology to boost their program. With our expertise in working with the world’s top fashion and apparel advertisers and a unique, diverse blend of world-class publishers, Faherty trusted us to find, reach, connect, and convince audiences, ensuring their affiliate program would outperform. Through our partnership, we achieved:

+8%

YoY affiliate sales growth

+25%

increase in sales from top cashback partners

45%

of sales from net new customers

10%

of overall program sales from new audience demographic

About the Brand

Faherty is a premium clothing brand known for its high-quality, sustainably made apparel that blends casual comfort with coastal-inspired style. Founded by twin brothers Alex and Mike Faherty, the brand emphasizes eco-friendly materials and craftsmanship, offering a range of versatile pieces perfect for both everyday wear and outdoor adventures.

The Story

In growing the Faherty affiliate program, their team sought to boost their program revenue, while maintaining the reputation of a high-quality, sustainable brand. Faherty sought an affiliate network that not only had the best data and most advanced technology, but also the premium publishers that would create outstanding outcomes at every stage of the buyer journey.

The Rakuten Advertising Solution

Faherty came to Rakuten Advertising for our expertise in managing brand-focused programs, proven affiliate technology, and global publisher network. Together we created a full-funnel strategy that put brand offers and promotions at its center to elevate the brand image, while maintaining a close eye on cost efficiencies. Our strategy encompassed:

Cashback Partners

We leveraged top cashback partners to trial various rates during peak promotional periods to discover which cashback rates performed best with their target audience.

Card-Linked-Offer Partnerships

To maintain Faherty’s brand standard and boost new customer acquisition, a CLO program with a top credit card provider was introduced, encouraging new customers to shop Faherty.

Audience Targeting

To reach new audiences, Faherty partnered with top publishers in Asia to expand into the Asian American audience, a previously untapped group with an affinity for sustainable, fashionable brands.