Case Studies

1822 Denim & JEBCommerce

Revitalizing revenue with affiliate marketing

The Results

1822 Denim saw immediate success through the affiliate channel by utilizing JEBCommerce’s new Accelerator program and Rakuten Advertising’s full-funnel global network and advanced technology. The revamped affiliate program drove impressive results within the first 90 days since the program launched:

+134%

increase in revenue

+79%

improvement in conversion rate

+151%

increase in orders

About the Brand

1822 Denim is a premium denim brand that seamlessly blends timeless craftsmanship with modern style. Established with a commitment to quality and sustainability, 1882 Denim sources the finest materials and employs meticulous artisanal techniques to create jeans that are both durable and fashion-forward.

JEBCommerce is an award-winning affiliate management agency that has been delivering results for over 20 years. Looking past just managing affiliate programs— JEBCommerce cultivates profitable relationships, delivers measurable results, and executes time-tested strategies that yield immediate wins and, more importantly, lay the groundwork for long-term growth and stability in the channel.

The Story

1822 Denim faced challenges in its affiliate program after the eCommerce boom of 2021/2022. Despite its innovative products, the program was stagnant, heavily reliant on a few affiliates, and lacked diversified commission strategies or structure. To turn things around, 1822 Denim partnered with JEBCommerce and Rakuten Advertising to breathe new life into its affiliate strategy.

The Rakuten Advertising Solution

Looking for a solution that would drive incremental results for 1822 Denim, JEBCommerce introduced its latest program, Accelerator. This new program combines the team’s expansive experience, processes, and affiliate knowledge into a product that solely focuses on fixing the fundamental brand needs to succeed while remaining profitable. It provides a brand with everything they need to succeed while keeping costs low.

With the Accelerator program in place, JEBCommerce brought in Rakuten Advertising to leverage our innovative and industry-leading technology, specifically our competitive benchmarking solution. The benchmarking tool enabled JEBCommerce to easily identify gaps in the program, find and recruit new partners through AI recommendations, and effectively communicate with active affiliates on better ways to promote 1822 Denim. Together, we created a program for 1822 Denim that highlighted their elevated brand image, while revitalizing their core denim brand and boosting revenue back to expectation.

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