EMARKETER Field Guide to Affiliate Marketing

Insights from EMARKETER and Rakuten Advertising

With tighter budgets and rising demands for instant ROI, brands need marketing channels they can count on. Affiliate marketing delivers measurable results, cost efficiency, and dependable performance.

In the EMARKETER Affiliate Field Guide, uncover how today’s affiliate leaders have transformed from basic tracking solutions into powerful engines driving modern marketing strategies. Inside, you’ll discover:

• The end-to-end capabilities modern platforms offer, from partner recruitment to fraud detection
• Ways to navigate publisher dynamics, privacy changes, and measurement challenges in a cookie-less future
• Strategies for integrating affiliate marketing with digital marketing opportunities for full-funnel impact