Class Is (Almost) In Session

The 2020-2021 school year is going to be unlike any one ever before. Download the Rakuten Advertising Back to School Survey today to understand what’s on consumers’ minds, what they’re buying, and how much they’re going to spend to get their kids ready for school.

View Key Research on Back to School Shopping

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More Than 50% of Grade School and High School Shoppers Are Unclear As to How School Will Be Conducted This Fall.

The COVID-19 pandemic has left families wondering if their children will be returning to an online classroom or to in-school learning this year. Safety is top of mind, and as a result, school supply lists are going to look different than they have in previous years.

Rakuten Advertising surveyed 779 adults across the US who are engaging in some back to school shopping this summer, including adults who are shopping for grade school, high school, and/or college students.

Download the Rakuten Advertising Back to School 2020 US Consumer Survey today and you’ll have a handy study guide filled with insights on what shoppers are thinking, what they’re buying, and how the pandemic has impacted their buying habits.