Smart consideration of the audience’s Moment can reduce wasted ad spend.
Key ‘Moments’ occur throughout the everyday as people talk, watch, chat, read, and shop. By understanding these moments and the surrounding context, brands can create advertising experiences that engage instead of interrupt.
In this guide, we’ve explored the concept of Moments and how they can be used to improve advertising performance. Thinking of the audience as more than a series of data points will help put your advertising in the right place, at the right time, for maximum impact.
Download the guide to learn:
- How to define a Moment
- Why these Moments matter
- The psychology of a Moment
- How you can find the right Moments via Rakuten Advertising’s unique media platforms