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Paid Search

For Advertisers

Reach Consumers Across The Funnel.

Whether they are discovering new products or ready to make a purchase, motivate consumers with relevant ads and a search strategy that connects across devices and platforms in the search ecosystem, from YouTube to Shopping Ads.

Your dedicated search account team will develop, execute and automate your strategy with a focus on analysis and testing. Our expert team is available to help you get the most from our Data, advanced bidding algorithms and attribution to elevate user insights. Working together and constantly optimising, we can meet or exceed your performance goals, focus on a growing search marketing funnel and drive incremental revenue growth.


Work with a team of industry experts to develop a search program that reaches new audiences and leverages customised audience segmentation to re-engage those who’ve interacted with your brand across screens and platforms. Together, our team will integrate your company’s overall goals to build the optimal campaign mix around brand, generic and dynamic keyword strategies.

Shopping Ads

Engage consumers as they shop across platforms – Google Shopping, Bing, Pinterest and others – with Shopping Ads. Integrate upper-funnel shopping tactics with Showcase Shopping campaigns and heighten automation with Smart Shopping campaigns. Following our best practices, Product Feed Optimisation focuses on increasing product click share, while enabling strategic product segmentation for campaign optimisation.

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Gmail Sponsored Promotions

Discover new users and reach potential customers via Gmail. Our team delivers expertise in targeting the right audience and tailoring budget and strategy to this channel. Connect the user journey from initial exposure down to intent-driven searches, with full insight on audience engagement.


Connect different touchpoints to deliver a full-funnel approach, including YouTube management. Allow our team to align the appropriate strategy that sits with this consumer base and support you with creative edits and animation. From action-driven campaigns, to discovery tactics, to using user views for remarketing, Rakuten Advertising can find the right YouTube solution for you.

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Search Audit Reveals Chances for Increased Revenue

Let our team of search experts conduct an audit that includes analysis of your current search, shopping and upper-funnel strategies. The audit will identify lost market share and associated revenue, opportunities to improve efficiency, missed cross-channel optimisation opportunities between all campaign types, and poor account structure resulting in increased costs.

*20,000 AUD minimum search engine spend applies.

Real-World Results from Rakuten Advertising

Rakuten Advertising & Aje


Aje is a contemporary Australian fashion brand who partnered with Rakuten Advertising to manage its Search portfolio in Australia and New Zealand. The team at Rakuten Advertising introduced new processes and best practices, and these strategies allowed Aje to more efficiently implement optimisations and gave the brand access to quicker, more simplified reporting. As a result, Aje’s search portfolio experienced:

  • 25% increase on return on investment year-over-year
  • 113% increase in conversion through the partnership

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