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For Agencies & Partners

Strategy, Technology and Data.

Insightful strategy powered by dynamic technology and Data—that’s how we drive performance for your campaigns and deliver engaging experiences that further connect you with your audiences.

Tap into a global ecosystem and access a vast network of publishers. Draw from our industry-leading expertise and strategy, which tells us that success in affiliate marketing requires a team to nurture partnerships between advertisers and publishers.

Connections Are Easy. Relationships Take Work.

We provide access to over 150,000 active publishers worldwide, with a dedicated team of network development specialists who actively recruit affiliates for you. All publishers must meet pre-approved requirements before joining our network and are regularly monitored for compliance. Our network specialists then work with them, providing training and coaching to help them better meet your needs.

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Marketing That Influences the Consumer & Drives Conversion

Deliver experiences that your consumers love. According to findings from our 2017 Consumer Sentiments Survey of 2,500 global consumers:

  • 80% of global consumers look for coupon codes before making a purchase;
  • 66% of consumers globally trust influencers to give them an unbiased review of a product or service;
  • 57% of consumers have made a purchase based solely on an online influencer recommendation.

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Real-World Results from Rakuten Advertising

Rakuten Advertising & JanSport


Internet Retailer Top 500 merchant, JanSport, partnered with Rakuten Advertising on a series of cross-channel marketing campaigns promoting the launch of its Disney Collection, which features popular Disney characters on JanSport apparel and accessories. The campaigns, executed across search, display and affiliate strategies, leveraged valuable consumer data and insights to focus on shoppers who expressed the most interest in Disney themed products.

  • 90% YOY increase in search traffic
  • 711% YOY increase in affiliate sales
  • 120% YOY increase in display driven revenue

“The Rakuten Advertising team developed and executed an online marketing performance strategy that far exceeded our target goals for brand awareness, new customer acquisition and ROAS in our first-ever partnership with Disney. The campaign was such a success, we’re aiming to replicate the results with the launch of our Incredibles Collection launch this year. We look forward to continued, long-term program success with Rakuten Advertising’s expertise and proven technologies.” – Carolina Gomes, Director, eCommerce at JanSport