The Year of the Empowered Financial Consumer

Consumers are becoming more research-driven about how to spend and invest their money, leading them to spend more time finding the best credit card, bank account, or investment possible.

To help financial advertisers get an edge and stand out to these financially literate consumers, we surveyed 15,000 US consumers in 2024 to uncover what matters most to them when researching financial services.

Access the report to learn:

• What 58% of consumers are looking for in new financial services.
• How each generation differs in looking for their next financial service.
• How the financial landscape has shifted from in 2024 and the macroeconomic factors affecting consumer’s choices.