Rakuten Advertising Names The Thoughtful Agency as the First Platinum Agency Partner in the Asia-Pacific Region 

Sydney, Australia, 8th March 2023 – Rakuten Advertising, the global leader in performance-driven ad solutions, announced today that The Thoughtful Agency has been named as the first Platinum Agency Partner in the Asia-Pacific region. The Thoughtful Agency, a full-service digital agency based in Australia, has been recognised for delivering comprehensive, industry-leading solutions for their clients through the Rakuten Affiliate Network. 

Rakuten Advertising’s Platinum Agency Partner program is an exclusive community of partnered agencies. The program is designed for agencies that have a deep understanding of Rakuten Advertising’s products and services, and have demonstrated their ability to leverage these solutions to deliver exceptional results for their clients. Agencies that are accepted into the program receive a range of benefits, including dedicated support, exclusive access to training and resources, and invitations to industry events and networking opportunities. 

“We are delighted to welcome The Thoughtful Agency as our first Platinum Agency Partner in the Asia-Pacific region,” said Nicola Murray, Director of Advertiser & Agency Development at Rakuten Advertising. “The team’s dedication to driving success for their clients aligns perfectly with our mission to empower the digital advertising industry to outthink and outperform through performance. We can’t wait to see what the team will achieve—this is just the beginning.” 

To become a Platinum Agency Partner, agencies must meet specific criteria related to performance, experience and expertise. These criteria include meeting certain revenue and growth targets, demonstrating a strong track record of success with Rakuten Advertising’s solutions and maintaining a high level of expertise in affiliate marketing. 

The Thoughtful Agency’s Chief Growth Officer, Prav De Silva, expressed his excitement about becoming a Platinum Agency Partner and the opportunities it brings for their clients. “We are honoured to be recognised as Rakuten Advertising’s first Platinum Agency Partner in the Asia-Pacific region. This partnership will allow us to continue to drive innovation in the affiliate marketing space alongside Rakuten Advertising and leverage its innovative solutions to drive even greater value for our client portfolio. Recently, the affiliate landscape has shifted a few gears. Our premium brands are constantly looking for always-on strategic recommendations to enhance their performance via the affiliate channel.” 

This elevated partnership is a significant milestone for Rakuten Advertising and The Thoughtful Agency. Together, the teams will help both global and local brands connect with unique, highly engaged audiences and ultimately drive engagement, action, loyalty and value through performance. 

 About Rakuten Advertising 

Rakuten Advertising delivers performance-driven, brand-driven and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout APAC, EMEA, LATAM and North America. Learn more at RakutenAdvertising.com. 

About The Thoughtful Agency 

The Thoughtful Agency is a Sydney-based strategic growth partner, working side-by-side with our clients and sharing the responsibility for their e-commerce growth. We bring together expertise in growth, digital performance advertising and brand performance to deliver a holistic offering to our clients.