Case Studies

Bed Bath N’ Table & ShopBack

Influencer-Powered Acceleration with ShopBack

The Results

By harnessing the power of influencer content within the affiliate channel, Bed Bath N’ Table and ShopBack delivered record-breaking results:

238%

YoY increase in sales

392%

YoY increase in clicks

456%

YoY increase in total commission

About the Brand

Bed Bath N’ Table is a leading Australian homewares retailer, celebrated for its stylish, high-quality bedding, home décor, and lifestyle products. The brand inspires customers to create beautiful living spaces and is a trusted destination for comfort and design.

The Story

Bed Bath N’ Table needed to break through the seasonal retail noise and capture the attention of new and existing customers. The brand’s objective was clear: drive rapid sales growth and brand discovery for its Morgan & Finch PJs collection by leveraging innovative affiliate strategies.

The Rakuten Advertising Solution

Influencer Content as an Affiliate Growth Engine

Rakuten Advertising and ShopBack activated a targeted influencer gifting campaign, placing Morgan & Finch PJs in the hands of high-impact creators. Authentic, engaging content from influencers fuelled brand storytelling and drove qualified traffic directly into the affiliate channel—proving that influencer partnerships are a powerful lever for affiliate performance.

Premium Affiliate Exposure & Strategic Upsize

A 6% CPA upsize unlocked premium visibility across ShopBack’s Top Picks campaign, securing a 25% share of voice in social stories, push notifications, app homescreen banners, and EDM placements. This multi-channel approach ensured Bed Bath N’ Table’s offer was front and center for high-intent shoppers during the most competitive retail period.

Integrated Measurement & Optimisation

Through Rakuten Advertising’s seamless tracking and ShopBack’s integrated platform, Bed Bath N’ Table gained real-time insights into campaign performance, enabling agile optimisation and maximising ROI across every touchpoint.