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Darveys

Accelerating US market expansion through strategic affiliate partnerships

The Results

In partnership with Rakuten Advertising, Darveys successfully expanded from India’s luxury marketplace into the competitive US market, achieving remarkable growth in their first year. Leveraging Rakuten’s AI-powered Partnership Discovery tool and expert guidance, Darveys built a robust affiliate network that delivered exceptional customer acquisition and revenue performance.

92%

new customer share
of all conversions

3.5x

YoY growth in US
site traffic

+$700

Average Order Value
(AOV)

About the Brand

Darveys is India’s largest online luxury marketplace, founded over a decade ago, connecting consumers with over 300 authorised luxury boutiques and 1500+ prestigious luxury brands. The platform offers a personalised shopping experience with the largest collection of luxury products at competitive prices, serving as a trusted destination for authentic luxury goods.

The Story

After establishing dominance in the Indian luxury e-commerce market, Darveys set its sights on international expansion, specifically targeting the lucrative US market in 2024. However, their existing affiliate network was insufficient to break  into the American luxury retail landscape.

Darveys needed a partner who could provide both the technology and expertise to rapidly scale their US presence while maintaining their commitment to quality and authentic luxury experiences. They required access to high-value publishers who could effectively reach affluent American consumers and drive meaningful conversions.

The Rakuten Advertising Solution

Rakuten Advertising provided Darveys with a comprehensive solution combining advanced technology, strategic expertise, and access to premium publisher partnerships. The collaboration centered on three key pillars:

Expert Market Entry Support

Rakuten Advertising’s specialised onboarding team and dedicated account manager provided Darveys with tailored guidance for the US market, ensuring proper positioning and competitive advantage from day one.

AI-Powered Partnership Discovery

Utilising Rakuten Advertising’s industry-leading Partnership Discovery tool, Darveys independently identified and recruited US publishers with proven success in luxury retail. By searching for key luxury brand names, the AI-powered feature enabled Darveys to pinpoint partners with demonstrated expertise in engaging affluent consumers and selling similar premium brands.

Strategic Publisher Network

Through Rakuten’s extensive network, Darveys gained immediate access to high-performing affiliate partners capable of driving quality traffic and conversions in the US luxury market.

As soon as we activated Rakuten Advertising, we saw an almost 100% jump in our US business in the first quarter. We attribute a lot of this success to the tools and guidance that we receive from the team.

Nakul Bajaj
Founder & CEO of Darveys

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