Case Studies

ECCO & Mastercard

Personalised card-linked offers for growth

The Results

ECCO, Mastercard, and Rakuten Advertising leveraged innovative technology and tools, focusing on Mastercard’s Personalized Card-Linked Offers and Test-and-Learn functionality. Over the span of four months, the campaign achieved remarkable results compared to the previous months:

1.5x

higher AOV

26.5%

of total attributed sales

8.8x

higher ROI

About the Brand

Started in 1963 in Denmark, ECCO has grown to become a global household name, producing millions of premium-quality shoes for customers in 101 countries through over 2,250 shops and more than 14,000 sales points.

The Story

As a leader in the rapidly evolving e-commerce market, ECCO constantly targets innovation and personal consumer resonance to stay ahead of the curve. ECCO has a clear objective: to create dynamic partnerships that effectively attract new and returning customers, boost individual sales, and find new ways to offer enhanced incentives and keep customers engaged.

The Rakuten Advertising Solution

Rakuten Advertising utilised its diverse full-funnel network to connect ECCO with premium partners, reaching the target segment with incentivised purchases. Specifically, we partnered with Mastercard in Australia to achieve our goals.

Premium Local Banking Partners

One of ECCO’s biggest challenges was identifying new and returning customers. By introducing Mastercard, a FinServ partner of Rakuten Advertising, to ECCO’s partner portfolio, they were able to achieve this by connecting them to the relevant customer bases of their banking partners.

Capitalising Key Retail Events

Ecco, Mastercard, and Rakuten Advertising created a campaign calendar that capitalised on key retail events and aligned with the brand’s strategies. The plan allowed for a consistent, targeted marketing approach, optimising customer acquisition and retention across all channels.

Personalised Card-Linked Offers

Partnering with Mastercard enabled personalised card-linked offers for new, lapsed, and loyal ECCO customers. Using Mastercard’s Test & Learn control matching methodology, ECCO accurately measured the true incremental value of its initiatives.

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