ECHT

CLO Campaign

ECHT partnered with a loyalty & rewards publisher with advanced CLO capabilities. The publisher gives its customers access to exclusive deals through their eligible credit cards. This element of the new program focused on increasing AOV and acquiring new customers. To encourage customers to spend more for each transaction, ECHT ran two offers – spend $100 to receive 600 reward points and spend $120 to receive 720 reward points. To ensure all purchases were from new customers. These deals were only offered to those who have not purchased on ECHT in the last 12 months to ensure they were visible only to new customers.

Content Campaign

ECHT launched its content campaign with Linkby. Linkby connects advertisers with premium content publishers through a performance-based cost-per-click (CPC) model. They were perfect because they could feature ECHT on local and international content sites such as Urban List and Daily Mail. To increase awareness of the brand and its new collection, ECHT worked with Rakuten Advertising to create a = content that showcased the new range in detail, and offered exclusive discount codes. This combination attracted content sites on the Linkby network, helping ECHT further promote its products.

Over a 5-week period, all transactions from the CLO campaign were from new customers. The campaign also successfully boosted ECHT’s basket size, where the campaign AOV was 58% higher than program AOV.

The Linkby content campaign successfully assisted ECHT in brand discovery locally and internationally through Urban List and Daily Mail. With their readership combined reaching one in three Americans, the content sites drove a total of 1,821 clicks. All orders made were from new customers who purchased the products promoted in the article.Learnings: