Case Studies

Luxo Living & Upsellit

Optimising with AI and analytics

The Results

By pairing Luxo Living’s commitment to accessible, luxury-inspired furniture with Rakuten Advertising’s innovative technology, diverse global affiliate network, and expert support, the partnership enabled Luxo Living to optimise its program and deliver outstanding results.

Since joining the Rakuten Advertising network, Luxo Living has achieved:

+13%

average conversion rate with partner, Upsellit

+165%

increase in sales YoY

+174%

increase in traffic YoY

About the Brands

Luxo Living’s mission is to source high-quality, luxury-inspired furniture accessible to everyone. They believe that creating a stylish and comfortable home shouldn’t cost a fortune. Luxo Living offers a wide range of furniture, including bedroom furniture, living and dining room furniture, outdoor furniture, saunas, and more.

Upsellit is a managed conversion optimisation partner that specialises in personalised solutions to boost conversion rates, increase order values, and enhance customer loyalty. They use AI technology to address cart abandonment and improve conversions with strategies like lead capture, email remarketing, and visitor identification, helping businesses maximise revenue and elevate the e-commerce experience.

The Story

Before partnering with Rakuten Advertising, Luxo Living’s affiliate marketing program wasn’t reaching its full potential due to limited access to affiliate partners. They recognised the need for a more hands-on approach to achieve the momentum they were looking for. Ultimately, Luxo Living’s goal was to find an easy-to-use dashboard, engage with a diverse range of affiliate partners, and receive expert support to drive more impactful results.

The Rakuten Advertising Solution

The Luxo Living team leveraged Rakuten Advertising’s network to discover new affiliate partners, allowing them to enhance their campaigns further and connect with the right audience. To meet Luxo Living’s goals, we leveraged future-looking partners like UpSellit, the Rakuten Advertising Insights and Analytics Portal, and skilled account management teams to provide actionable insights for optimisation.

AI-driven Partners

The Luxo Living team used Rakuten Advertising’s self-serve Exchange technology to find new publishers, including Upsellit, an AI-driven conversion rate optimisation provider. Upsellit sent targeted promotional emails to its customers, boosting brand reach and increasing conversions during key promotional periods.

Insights & Analytics Portal

Comprehensive and user-friendly reporting through the Insights and Analytics Portal provided insights into top partners and their contribution to the consumer journey, pinpointed which promotions were most effective, and streamlined their campaign optimisations.

Award-winning account management

From collaborating with Luzo Living’s IT team on technical support and tracking implementation, to troubleshooting issues and providing hands-on training in program optimisation and partner recruitment, Rakuten Advertising’s strategic guidance helped drive maximum results.

Rakuten Advertising has proven to be an invaluable tool for generating revenue and expanding our brand’s visibility across multiple channels that we may not have been exposed to otherwise. We love the simplicity of the Rakuten Advertising dashboard: it’s easy campaign setup, the comprehensive reporting system, and its versatility to effectively reach our target audience.”

Annabelle Idrus
Marketing Manager, Luxo Living