Case Studies

The Collagen Co. & The Thoughtful Agency

Combining tech and service for full-funnel performance

The Results

By combining The Thoughtful Agency’s bespoke strategies and award-winning service with Rakuten Advertising’s diverse full-funnel network and intuitive tech, over the span of 1 year, The Thoughtful Agency and Rakuten Advertising helped The Collagen Co achieve:

8x+

increase in new customer revenue

13x

ROI on card-linked offer campaigns

+856%

increase in revenue

About the Brands

The Collagen Co.’s mission is to help customers feel confident, radiant, and unstoppable through the transformative power of collagen. Through a rigorous research and development process, they provide consumers with the highest quality, sustainably sourced collagen products that are both delicious and effective.

The Thoughtful Agency is a Sydney-based global growth agency that combines expertise in strategy, digital performance advertising, and brand performance to deliver a holistic offering to its e-commerce clients. The Thoughtful Agency works side-by-side with advertisers to act as a true strategic partner that shares the responsibility of growth.

The Story

As a growing startup, The Collagen Co. team was looking for cost-effective strategies to continue propelling its rapid growth. With clear goals to drive brand awareness and target growth among new customers, The Collagen Co sought to focus efforts on targeting the ideal audience: new and lapsed Australian shoppers. Working as an aligned trio, we built a focused program aimed at reaching these customers and driving sustainable revenue.

The Rakuten Advertising Solution

Through strategy sessions with The Collagen Co., the team at The Thoughtful Agency carefully curated ideal partnerships from Rakuten Advertising’s diverse network, highlighting personalisation, program optimisation, and consumer engagement.

The strategy encompassed:

Card-Linked Offers

Through direct partnerships with leading credit card providers, we crafted a strategy that used Card-Linked Offers to target and capture customer’s attention. By leveraging card-linking to deliver personalised offers to target consumer segments, The Collagen Co. drove substantial new customer acquisition, increased average order value, and boosted overall conversions.

Audience Engine

The Collagen Co. and The Thoughtful Agency leveraged our first-party data tool, Audience Engine, to reach new and lapsed Australian customers through privacy-safe personalization. This increased revenue, boosted new customer acquisition, and created an unparalleled customer experience.

Reporting & Forecasting

The Thoughtful Agency also implemented a comprehensive approach to program reporting and forecasting, pairing 3rd party tools with the powerful custom performance reports available within Rakuten Advertising’s Insights & Analytics Portal. This holistic view unlocked unparalleled insights, allowing them to make further optimisations to ensure maximum performance.

The easy-to-use forecasting and commissioning suite on Rakuten Advertising provided unique insights and allowed for automated optimisation strategies to be deployed, driving better overall program performance.

Chris Perkins
Affiliate Marketing & Partnerships Director at The Thoughtful Agency