Affiliate marketing for financial services

With over 54% of UK consumers likely to select a new payment solution based on its rewards’ offering, financial brands are investing heavily in digital forms of advertising to educate and convert new customers.

Read on to learn more about affiliate marketing for financial services.

Trusted by top financial services brands

Rakuten Advertising is the leader in performance marketing for the financial services industry, working with 60% of the top banks in the US. Our financial clients continue to grow yearoveryear and experience a level of success that inspires loyalty to Rakuten Advertising. Whether you are marketing loans, credit cards, wealth management or new payment solutions, we will design a solution that is right for your business.

Superior strategy & service

Your dedicated Rakuten Advertising team is made up of award-winning strategists with years of experience in financial services marketing. The team, acting as an extension of your brand, will: 

  • Foster relationships while keeping performance, profitability and compliance top of mind  
  • Provide proactive recommendations, insights and technology   
  • Deliver reporting and benchmark data on a weekly basis   
  • Identify opportunities to maximise performance 

Work with a network where compliance is a priority

Regulatory Compliance Management provides a level of security for financial institutions that want to minimise risk and ensure that their affiliate marketing programme aligns with regulatory requirements. When it comes to compliance at Rakuten Advertising, we employ a unique blend of automation with a hands-on approach resulting in a failure rate of less than 1%, compared to the 8% average failure rate financial institutions see on their own.

Tips & strategies for financial brands

Read our latest finance-focused articles below.

Compliance for financial services

Financial mixer insights

Optimise affiliate KPIs

Overcome advertising challenges

The affiliate opportunity