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Smart consideration of the audience’s Moment can reduce wasted ad spend.
A ‘Moment’ is defined as what people do throughout their days and evenings. For brands, understanding who their audiences are throughout the day and week tells them when they need to smartly spend advertising resource to truly resonate.
In this guide, we’ve explored the concept of Moments and how they can be used to improve advertising performance. Thinking of the audience as more than a series of data points will help put your advertising in the right place, at the right time for maximum impact.
Download the guide to learn:
- How to define a Moment
- Why these Moments matter in your advertising strategy
- The psychology of a Moment
- How you can find the right Moment via Rakuten Advertising’s unique media platforms