Connecting in the Moment

Download Rakuten Advertising’s guide: ‘Connecting in the Moment: A guide to key “Moments” and how brands can use them’. Explore the concept of media Moments, and how they can be applied to improve the impact and effectiveness of campaigns.

Download the Guide

Find out more about media Moments in digital advertising by downloading our ‘Connecting in the Moment’ guide today.

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Smart consideration of the audience’s Moment can reduce wasted ad spend.

A ‘Moment’ is defined as what people do throughout their days and evenings. For brands, understanding who their audiences are throughout the day and week tells them when they need to smartly spend advertising resource to truly resonate.

In this guide, we’ve explored the concept of Moments and how they can be used to improve advertising performance. Thinking of the audience as more than a series of data points will help put your advertising in the right place, at the right time for maximum impact.

Download the guide to learn:

  • How to define a Moment
  • Why these Moments matter in your advertising strategy
  • The psychology of a Moment
  • How you can find the right Moment via Rakuten Advertising’s unique media platforms

Download the Guide