Cult Beauty

Since migrating the dual-network affiliate programme to Rakuten Advertising, Cult Beauty has grown exponentially year-on-year through hard work and the delivery of a discerning strategy.

Cult Beauty had three key objectives for the channel, focused on maintaining consistent year on year growth while finding new revenue streams through new customer acquisition and new partnership verticals. Through a collaborative approach with the network, Cult Beauty has achieved +58% YoY growth and partnering with a new-era of affiliates, such as Reward Insight.