Agency Case Study: Customer First Digital
Maximising client revenue through a strategic partnership with Customer First Digital
Customer First Digital
Customer First Digital, a leading digital consultancy and affiliate marketing specialist, has been a valued partner of Rakuten Advertising for four years. Together, we have successfully launched numerous high-performing affiliate programmes on the network.
The Results
Customer First Digital’s clients on the Rakuten Advertising Affiliate Network have seen an average 23.5% growth YoY. Key highlights include:
Threadbare
Launching and developing an award-winning programme. The programme continues to go from strength to strength:
279.4%
Increase in revenue YoY
+433%
Higher revenue than forecast
+58%
Higher ROI than forecast
Decree
Navigating the challenges of launching a luxury brand into the affiliate marketing space, ensuring the brand continued to be positioned as a premium brand, through selective recruitment and activation:
67.5%
Growth in click-active publishers
+83.3%
Growth in order-active publishers
+21%
Growth in brand demand YoY
3x
Growth in ROI YoY
Chunk of Devon
Chunk of Devon’s affiliate programme soared to success on our network. Leveraging Customer First Digital’s Accelerator Launch approach, the results spoke volumes:
42
Top-tier publishers onboarded
45%
Increase in click-active publishers within 6 weeks of launch
24%
Increase in sales-active publishers within 6 weeks of launch
71%
Orders generated from new customers
Face the Future
Supporting their in-house team in growing its mature channel:
+45%
YoY revenue increase
+34%
YoY new customer increase
From strategy through to technical expertise and ad hoc account support, the Rakuten Advertising team are second to none. The team are always on hand to provide the support we need and are a key part of the success story that we see across all our clients. All of the above makes it an easy decision to select Rakuten Advertising as our go-to affiliate network partner for our clients.