Introduction
FitFlop™ was founded in 2007 with the core mission to empower people to live fun, active and fulfilled lives through their innovative footwear range. The brand has had a successful partnership with Rakuten Advertising since 2011, with the objective to drive sales and scale brand awareness via its global affiliate programmes.
Most recently, FitFlop sought to drive further growth in the UK whilst engaging a younger target audience with the launch of their innovative ‘WonderWelly’ campaign.
