Case Studies:

FitFlop

WonderWelly campaign demonstrates the value of influencers.

FitFlop™ was founded in 2007 with the core mission to empower people to live fun, active and fulfilled lives through their innovative footwear range. The brand has had a successful partnership with Rakuten Advertising since 2011, with the objective to drive sales and scale brand awareness via its global affiliate programmes.

Most recently, FitFlop sought to drive further growth in the UK whilst engaging a younger target audience with the launch of their innovative ‘WonderWelly’ campaign.

Objectives

  • Raise awareness of the WonderWelly and reach a new audience of Xennials’ (aged 25-40).
  • Measure the effectiveness of the campaign beyond just the last-click measurement, by driving an average of 51% new customer visits to their UK website, and an above-average engagement rate, exceeding the fashion benchmark of 0.94% on Instagram*.
  • Use this attributed measurement to demonstrate the value of working with influencers to generate buy-in and investment for future multichannel influencer campaigns.
  • Generate at least 20 pieces of new content across the WonderWelly campaign.

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