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Patisserie Valerie

Award-winning strategic launch package accelerates programme launch by 3X

150%

Sales Growth MoM in the First Month of Launch

99

Publishers Onboarded by Month Three

3

Accelerated Launch Time From ~9 months to 3

Background 

Patisserie Valerie is one of the most loved bakeries in the UK, producing lovingly handmade cakes since 1926.  After initially launching online in 2020, Patisserie Valerie partnered with Rakuten Advertising to rapidly grow sales and increase awareness of its new direct-to-consumer delivery services. 

 

Challenge

Patisserie Valerie needed to achieve multiple business targets through the affiliate channel:

  • Achieve a 50% increase in sales by month three
  • Recruit at least 50 new order-active publishers by month three
  • Drive awareness of its new direct-to-consumer by partnering with a wide range of publishers to reach customers at all stages of the funnel

To jump-start the launch and drive performance at speed, Patisserie Valerie signed up for our Strategic Launch Package (SLP) – our award-winning technology and service solution that accelerates strategic development, recruitment, and implementation. SLP gets brands to strong publisher counts and at-scale sales in three months compared to the six-to-twelve-month industry norm.

The Solution

SLP provided Patisserie Valerie with a dedicated support team that ensured the efficient setup of its programme with strategy development. Rakuten Advertising managed all partnerships on behalf of the brand – from recruitment, and smart relationship management, to payouts and provided bespoke affiliate training for its team to set them up for success. Rakuten Advertising focus on setting the programme up for success by activating game-changing new partnerships that will provide high lifetime value.

Rakuten Advertising quickly developed programme elements and began recruiting new publishers to target consumers across all stages of the buying journey with tactical CPAs across publisher types. A key partnership was put in place with GoCertify to engage students and key workers which now delivers 15% of total sales.

Key Results

  • Fully Integrated Publishers
    • At 30 days, 50 publishers were onboarded and by 90 days, 99.
  • Online Traffic and Sales
    • By month one, traffic was up 177% and sales 150%. By month three, traffic was up 374%
  • Launch Time
    • Accelerated launch and revenue time from ~9 months to 3.

The Strategic Launch Package successfully kick-started Patisserie Valerie’s programme launch. The brand has seen sustained growth from the affiliate channel. To continue sales momentum, Patisserie Valerie has increased investment in the channel and upgraded to our higher service level.

Our Strategic Launch Package won the ‘Together We Solved It’ category at the Performance Marketing Awards 2023. The judges were dazzled by our ability to accelerate launch time using technology and the power of great teams.

We are so impressed with the service offered as part of the Strategic Launch Package and the results it has achieved. Our Account Manager delivered with a laser focus, whilst providing valuable, actionable insight into our vertical. The turbo-boosted start to our Affiliate performance means we are now aiming for higher sales than anyone would have thought possible. The partnership with Rakuten Advertising has outperformed all our expectations.

Steve Waller
Digital Director, Patisserie Valerie

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