The Results
Reward’s advanced analytics and robust historical transaction data, combined with Rakuten Advertising’s relationship-driven approach, generated significant growth and outstanding results for Harvey Nichols. Over the three-month campaign period, Harvey Nichols saw:
65%
of shoppers were new-to-file and purchased in-store, 15% higher than the target KPI
9.27%
The average transaction value was 9.27% higher than forecasted
£11.22
An average ROI of £11.22
About the Brand
Through transactional banking data Reward assists brands in granular targeting that aligns to their marketing goals providing access to a highly engaged group of customers. In a world where brands are looking for incrementality via highly engaged audiences, they’re able to add another tool to the affiliate mix .
The Story
Since 2014, Harvey Nichols has run their affiliate marketing programme on Rakuten Advertising’s platform. In Q4 of 2022, Harvey Nichols wanted to improve their customer experience and drive traffic and sales through multiple touchpoints. The goals were two-fold:
- Align instore and online activity, replicating the ROI already seen through online campaigns
- Increase footfall into stores following the return to high street shopping post-covid
