How Ad Experience Can Transform Your CTV Strategy

There are three key reasons why the ad experience in CTV is still evolving.

Firstly, CTV is a very fluid and fragmented market, where the ground rules between platforms and channels have not always been agreed. Secondly, there are technical challenges that have yet to be resolved by some of the players in the market. And finally, there is an understandable urgency to generate ad revenue to sustain the new CTV business model. Sometimes this leads to short-term gain being prioritised.

In this whitepaper we investigate all three in more detail to help you understand how to improve your CTV strategy through the ad experience.

Download our latest whitepaper to learn why our conclusion of getting ad experience right will prove to be a key competitive edge as platforms and channels seek to engage with audiences.