eBooks

Incrementality matters in marketing— now how do you measure up?

We store your email address (or personal data above) in our database so we can send you communications from us and our service providers related to the commercial relationship and transaction, industry news and information and/or programs of interest, or marketing and sales material. Please refer to our privacy policy for more information: https://rakutenadvertising.com/en-uk/legal-notices/website-privacy-policy .

You may unsubscribe or change your email address for email communications at any time by following the instructions mentioned prominently within each email communications or by emailing rm-privacy@mail.rakuten.com.

Truly tracking and understanding the “performance” in performance marketing. Capture—and boost—affiliate impact with our Incrementality eBook. Discover the keys to defining, diversifying, testing, and optimising incrementality for your needs.

Incrementality makes all the difference in revealing how specific marketing initiatives and channels ultimately impact business performance. But actually calculating incrementality is no easy task.

We’re here to help, laying out a 4-phase program to make the most of incrementality:

  • Defining the right goals, KPIs, and data
  • Diversifying the ideal mix of partners and channels
  • Proving—and improving—performance over time
  • Finding a partner with the tech, data, network, and strategies to support you

Read our latest whitepapers, reports, case studies & guides.