Rakuten Card Linked Offer Network (RCLON®)

One gateway. Multiple publishers. More sales.

Who we are

Rakuten Card Linked Offer Network (RCLON®) powers the card-linked offer programs for leading financial services companies, mobile app providers and loyalty rewards programs, providing merchants with a scalable pay-for-performance channel that efficiently drives traffic and sales In-Store and Online. We combine market leaders like Rakuten Rewards and Citi Mastercard with our flexible and sophisticated campaigns to deliver against your customer acquisition, sales growth and ROAS goals – all through one strategic partnership. Contact us to learn more about how Rakuten Card Linked Offer Network (RCLON®) can drive growth for you.

How it works

What makes us different

Scale

Only card-linked offer platform with significant direct-to-consumer scale, reaching 200M cardholders through our publishers.

Engagement

Intentional action behind every payout. Stop paying for passive sales and drive incremental value instead.

Simplicity

No technical integration, point-of-sale system changes, or barcode to scan. We manage all store onboarding, offer management, and payment network data capture.

Transparency

Monthly reports include detailed transaction level and location-based views. We dedupe purchases across all our publishers, so you only pay for each transaction once.

How we perform

In-Store CLO doubled sales

A large regional grocery chain delivered 2.5X sales growth at a ROAS of $18 when launching an In-Store CLO offer to complement its Online Affiliate offering on Rakuten.com.

CLO drives online growth

A national single-brand technology company launched Online CLO on our network and instantly doubled the sales volume they were driving through their Rakuten partnership (previously just Rakuten.com Online Affiliate).

CLO drives incremental value

A national children’s retailer wanted to determine if an In-Store offer drove additional value for their business. Through a test and control study, we demonstrated that the presence of an In-Store offer drove:

10X more sales
+51% higher AOV
85% of total buyers