Optimizing Pinterest to reach female consumers
Camp Chef is an industry leading manufacturer of outdoor cooking equipment. Founded in 1990 to create more powerful and portable culinary gear, Camp Chef built a reputation for high quality outdoor grills and accessories that appeal to everyone from avid outside enthusiasts to occasional campers.
In Fall of 2020, Camp Chef wanted to find additional ways to improve awareness of their brand. Prior to this campaign, Camp Chef had experienced good results overall, but they wanted to push even harder to:
- Improve their site traffic, while tightening their budget.
- Increase their female consumer audience.