AllSaints and Neo Media World
AllSaints finds success expanding to North America through affiliate partnership.
The program produced results that outperformed growth goals:
YoY Revenue Growth in the US
YoY Revenue Growth in Canada
Increase in Average ROI
Increase in AOV in the US
About the Brand
AllSaints is a high-end fashion retailer that focuses on authenticity and sustainability. Since 1994, the womenswear, menswear, and footwear brand has been known for their cult leather jackets and signature biker boots inspired by London’s AllSaints Road in Notting Hill. The brand has generated a loyal following in many parts of the world with 256 stores in 27 countries.
Neo Media World is a digital-first global team with media expertise from brand to performance. Brands look to Neo as their competitive advantage to best engage their customers across disciplines including programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
The global brand wanted to increase their North American customer base and become a household name compared to other apparel retailers. AllSaints’ agency, Neo, turned to the affiliate marketing channel to increase a loyal customer following that could continue to expand the AllSaints brand awareness and performance goals in the US and Canada.
The Rakuten Advertising Solution
Leveraging Rakuten Advertising’s diverse publisher base, Neo generated a full-funnel strategy to drive extraordinary growth for AllSaints. This strategy focused on:
Finding style-appropriate partners in all stages of the buyer’s journey through Neo’s expertise and Rakuten Advertising’s network.
Targeted and formed successful brand-to-brand partnerships with established and high-growth publishers who share AllSaints’ brand values.
Diversified the brand’s partner mix beyond traditional coupon and loyalty sites by identifying publishers across Cashback, Loyalty, Coupon, Fintech, Mainstream Content, Subnetworks, Student Communities, Influencers, and Shopper Discovery.
Implementing a data-driven approach to commission optimization to maintain the brand’s competitiveness throughout the year.