Introduction
Neo Media World partnered with Rakuten Advertising to successfully expand the high-end clothing brand AllSaints, into North America, by leveraging affiliate marketing. By leveraging Rakuten’s publisher network and Neo’s strategic expertise, the team increased AllSaints partner revenue growth exponentially.
About AllSaints
AllSaints is a high-end fashion retailer that focuses on authenticity and sustainability. Since 1994, the womenswear, menswear, and footwear brand has been known for their cult leather jackets and signature biker boots inspired by London’s AllSaints Road in Notting Hill. The brand has generated a loyal following in many parts of the world, with over 250 stores in 27 countries.
Context
The global brand wanted to increase its North American customer base and become a household name compared to other apparel retailers. AllSaints’ agency, Neo, turned to the affiliate marketing channel to increase a loyal customer following that could continue to expand the AllSaints brand awareness and performance goals in the US and Canada.
The Strategy
Leveraging Rakuten Advertising’s diverse publisher base, Neo generated a full-funnel strategy to drive extraordinary growth for AllSaints. This strategy focused on:
1
Finding style-appropriate partners in all stages of the buyer’s journey through Neo’s expertise and Rakuten Advertising’s network.
2
Targeted and formed successful brand-to-brand partnerships with established and high-growth publishers who share AllSaints’ brand values.
3
Diversified the brand’s partner mix beyond traditional coupon and loyalty sites by identifying publishers.
4
Implementing a data-driven approach to commission optimization to maintain the brand’s competitiveness throughout the year.