Ashley
Driving incrementality with CLO
The Results
Ashley leveraged Rakuten Advertising’s diverse publisher network to drive overall incrementality while maintaining a strong and steady ROAS throughout the competitive Q4 2023 season.
Through Ashley’s partnership with a top credit card provider on the Rakuten Card-Linked Offer Network, the teams not only achieved the incrementality they sought but outdelivered on all expectations. The partnership achieved:
+4%
incremental lift in total program sales
+40%
improvement in AOV compared to program average
+49%
increase in ROAS compared to program average
About the Brand
Ashley is the largest manufacturer of home furnishings in the world and one of the best-selling global furniture store brands with more than 925 locations and 54 countries. From design through fulfillment, Ashley is committed to delivering the world’s best home furnishing values, selection, and service, earning the loyalty and trust of its customers every day.
The Story
Ashley, a longstanding Rakuten Advertising partner, wanted to optimize their existing affiliate program to drive overall incremental sales tied to our specific marketing efforts. They tapped into the expertise of their Rakuten Advertising team to identify top-performing publishers and introduce new strategies that would deliver the best results for an incremental lift in sales during the critical Q4 holiday season.
The Rakuten Advertising Solution
To diversify Ashley’s existing affiliate strategy and drive incrementality going into Q4 2023, the Rakuten Advertising team suggested running a new program with a top credit card provider through the Rakuten Card-Linked Offer Network. The program targeted online and in-store purchases by providing a cashback incentive for all purchases tied to an offer activated through the credit card provider’s banking services.
