Integrated Marketing Solutions Optimize Bluemercury’s Online Performance Bluemercury, sellers of the world’s most innovative beauty products with a truly unique shopping experience, partnered with Rakuten Advertising to refine their cross-channel marketing efforts and increase 2018 year-over-year (YOY) site traffic and overall performance.
Focusing on a combination of search, display and affiliate strategies, the team leveraged performance data and strategic cross-channel insights to reach shoppers across the consumer journey. Through these efforts, Bluemercury recorded impressive YOY conversion and revenue growth.
